Announcements

June 22, 2010

Friends of Cervello,

Fenway Park, camping in the White Mountains, traffic jams getting on to the Cape, what can top summer in New England? Before you head off on summer adventures of your own, we wanted to update you on our progress at Cervello.

In our company announcement in the fall of 2009, we identified a next generation of Business Intelligence solutions which are simpler and more business focused. We believe there is a better, simpler way for businesses to implement and use sophisticated business intelligence and corporate performance management solutions. We believed in this premise then, and we are even more committed now as we see evidence all around us!

  • Enterprise Clients: We are helping our large enterprise clients simplify their data management by creating reports and dashboards focused on their business needs. We have a backlog of work in Financial Services where we are using Oracle Business Intelligence (OBI) and Essbase for business performance reporting and analytics. Our rich experience in the architecture, design, and implementation of the Oracle BI and EPM product suite has enabled us to address complex client needs in these areas.
  • Mid-Market Clients: Cervello’s Managed Services offerings are turning the heads of our prospects, especially in the mid-market. One prospective client summarized our value proposition best: “my data, your resources, my reports.” We now have an initial set of clients up and running where we are providing functional, technical, data and best practice expertise using Software as a Service platforms like Pivotlink, Host Analytics, and Birst. Interest continues to build across mid-sized businesses in banking, business services, life sciences, healthcare, manufacturing/distribution, and retail where the simplicity and cost effectiveness of Cervello’s Managed Services is valuable.
  • Cervello Team: In less than one year, Cervello has doubled its team size! Recent additions include people in leadership, service delivery, and administration. Among this group is Mike Cochrane who brings a unique blend of skills and perspective: IT leadership, Corporate Performance Management and Business Intelligence, and a working knowledge of both on-premise and SaaS approaches. Mike already has been and will continue to be instrumental in helping our clients navigate the unique challenges of IT and data associated with advanced analytics.
  • In the News: Cervello hosted our first webinar – The 4 Must-Haves to Improve Financial Planning NOW! Visit our website for a replay of the webinar in which we discussed the essentials for making substantive improvements to your Financial Planning process and technology for your next Planning cycle. Also, Cervello was recognized in Mass High Tech’s Startup Watch Report of high potential startup companies.
How you can help?

We are continuing to hire, and will settle for nothing less than ‘A’ players. We welcome referrals, so please encourage your friends and contacts to talk to us, and visit our Careers page on our website to see current openings. We also welcome referrals for companies in need of a better, simpler way to address their Enterprise Oracle needs and mid-sized CPM and BI needs.

As we approach our first anniversary, we look forward to working together with clients, partners, and employees in a pursuit of a better, simpler, and more effective way to deliver and evolve BI and CPM solutions. As always, you can follow Cervello on our Blog, Twitter, Facebook, and LinkedIn.

Have a great summer!

The Cervello Team

March 4, 2010

Friends of Cervello,

It’s been an exciting 100 days

Time has flown since our last communication which came just after the public launch of Cervello. We are excited to update you on our accomplishments and insights as we build our business.

  • Clients: Our client list is growing, including an exciting BI engagement with a financial services institution, which leaves us feeling ‘bullish’ about the expansion of our client portfolio in 2010.
  • Partner Relationships: We are successfully leveraging long-standing relationships with Oracle and are actively researching and pursuing partnerships with key players in the Software as a Service (SaaS) space. We believe the leading CPM and BI software platforms are Adaptive Planning, Birst, GoodData, Host Analytics and PivotLink, as well as Boomi for integration.
  • On Demand BI Applications: We are in the final stages of developing a beta version of our Online Performance Marketing Analytics software. In conjunction with our joint venture partner Nowspeed, we are rolling it out to more than 20 customers next month.
  • People: Last but not least, Cervello has added its first team members outside the founding team. This is a testament to our feeling that we are positioned in the right place at the right time to assist organizations with their analytical challenges as the economy begins its recovery.

What we are learning

We have learned a lot in our first 100 days and want to share a few key points:

  • Our hypothesis that mid-market companies have been underserved and would be ripe with need for SaaS CPM and BI solutions appears to be correct.
  • There is a tremendous opportunity to leverage SaaS CPM and BI platforms for the mid-market and certain enterprise applications. The mid-market has also responded positively to a Cervello managed services offering including a SaaS platform coupled with our analytical and technical expertise.
  • Oracle Business Intelligence (OBI) is gaining significant market traction and is a great solution for the enterprise; however, the integration of all Oracle analytical solutions (OBI, Essbase, and EPM) is a complex endeavor.
  • Whether an on-demand or on-premise approach, data is still king – quality, accessibility, integration, management, and governance remain key issues to tackle.

Through our client work, partner activity, and our research, we are building a knowledge base in SaaS BI and CPM and want to share our thinking with you. It includes resources, articles and links, and our own mini points-of-view on these topics. You can also follow Cervello on Twitter, Facebook and LinkedIn.

What’s next and how you can help

We are planning for exciting growth for Cervello in 2010 and can use your help in making it happen.

We need more ‘A’ players on our team. With one of the most experienced founding teams in the market, people new to BI and CPM can take advantage of tremendous mentoring opportunities to learn in this hot space. Candidates should enjoy a client-focused, team-oriented working environment in which openness and innovation are critical. If you know of anyone that would be a good fit for our team, please do not hesitate to contact us.

We are building our client base and want to share thoughts on BI and CPM. If you or organizations you know need help defining, implementing, and/or managing CPM or BI solutions, please let us know. Also, we are seeing a lot of market interest in comparing on-premise and SaaS approaches to BI and CPM and have created a concise BI/CPM Executive Briefing.

In any case, we’d love to hear from you.

Best regards,

The Cervello Founding Team -

Scot MacGillivray
Jim Leavitt
Chris Boulanger
Peter Graham
Michael Shmays

November 24, 2009

Friends of Cervello,

We are pleased to announce the formation of Cervello Inc. Cervello provides system integration services, managed services, and application solutions for the emerging on-demand Business Intelligence (BI) and Corporate Performance Management (CPM) market. Our solutions enable clients to make better business decisions and to take actions that drive tangible results.

Our founding team members have an average of 10 years experience delivering world class BI and CPM solutions to the Fortune 500. Our plan is to leverage this experience to capitalize on three big ideas:

  1. Focus on the small and mid-market (referred to by some as the “Fortune 5 million”): most of these companies have the same needs as the Fortune 500 but have not had the resources and expertise to deploy world class BI and CPM solutions.
  2. Identify, develop, and market next generation BI solutions: BI has focused more on data infrastructure and less on business solutions that enable decision-making and action-taking. It is time to put the “Business” back in BI.
  3. Deliver solutions via Software as a Service (SaaS): the emergence of the internet for software applications and elastic (cloud) computing make world-class BI and CPM solutions affordable to Fortune 5 Million clients.

Early market reaction to Cervello is positive as we have established a number of key partners, engaged with four active clients, and entered into a joint venture in Performance Marketing software.

Our goal is to build a company that is great to do business with (for our clients, partners, and suppliers) and a great place to work (for our employees). We will accomplish this by building a strong culture founded on a set of unwavering core values that guide everything we do. We are an entrepreneurial company that is…

  • focused on delivering tangible business results to our clients
  • open and honest in all of our communications
  • driven and operates with a sense of urgency
  • a highly collaborative team
  • innovative in our approach and thinks creatively about how to deliver value
  • highly connected and expert at developing and nurturing long term relationships

We welcome you to visit us at:

http://www.mycervello.com

and follow us on:

The Cervello Founding Team -

Scot MacGillivray
Jim Leavitt
Chris Boulanger
Peter Graham
Michael Shmays