Cervello named to the Mass High Tech Startup Watch Report

cervello — Thu, 17 Jun 2010 01:42:19 +0000

We are excited to announce that Cervello has been included in the Mass High Tech Startup Watch Report. The Startup Watch Report features five startup companies each week, providing great visibility to the New England business community. We welcome this opportunity for exposure, and look forward to the benefits it will bring. Thanks to our network of friends for casting your vote for Cervello! Here is a snip-it from the MHT site on the Startup Watch Report:

As part of each week’s Startup Report, Mass High Tech highlights five startup companies, and their business goals, that are profiled in the New England Tech Directory. With each week’s Startup Watch, Mass High Tech will choose the weekly featured companies by soliciting nominations through a poll of 10 companies, with links to their profiles in the New England Tech Directory.

BI requires user focus

cervello — Fri, 05 Mar 2010 02:39:37 +0000

In many CPM and BI implementations, too much focus ends up on the IT and data infrastructure at the risk of understanding and addressing the real business needs of the business user. There are many best practices in this area:

Understand what decisions and actions should be impacted by information outputs
Create a self-service, non-IT assisted
Provide formal and informal training
Maintain in house SMEs who can bridge business, BI tools, and data
Vary your tool set based on needs (distributed Reports, Dashboards, guided navigation, scorecards)
Promote an analytical and accountable culture and live by it
Make the business user experience EASY!

We want to focus on the last point and suggest a fresh user experience model that actually comes more from the personal financial management segment. We believe that Mint.com is actually a great example of a user experience for a BI application.

Basically, Mint.com allows you to pull in all of your different financial instruments (bank accounts, credit cards, investment accounts, etc) and gives you a full financial picture. It has a simple interface, simple tools to interface with your different accounts, organizes and presents data in a simple manner that is understandable, has simple budgeting tools and even provides “ways to save”, which are better savings accounts, CDs or credit cards.